To create and send an email campaign, log in to your account.
If you manage multiple sites using , select the website that you want to add the campaign to from the Site dropdown list on the left hand side of the main Control Panel, or by clicking on your domain name in the top right (this will reveal another dropdown menu of the sites you can manage).
What is this feature?
The Campaign module provides you with the facility to send strategic email campaign messages to your customers and members. Stay in touch with your customers, make announcements, or send material such as a catalogue, press release or newsletter in only a few clicks.
This is an important and cost effective marketing tool that gives you the ability to target specific individuals or groups, thus ensuring the relevance of your campaign by only sending it to those individuals or groups whose interests the campaign would most likely attract. For example, say you have customers that regularly buy a certain product from your site and this product is no longer available, you could send a campaign email to all of those customers to advise them of the change and perhaps offer them another ‘better’ product in its place.
